Google is sending MrBeast into the wilderness, armed with AI
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Google has partnered with YouTube creator MrBeast (Jimmy Donaldson) in a multi-year deal to promote Gemini and Google Health. The collaboration begins with a September 5 video where MrBeast and his crew use Gemini for wilderness survival advice in extreme climates like the jungle, desert, and Arctic. Donaldson will also feature a Fitbit Air in future challenges and participate in a Gemini campaign, following his YouTube channel reaching 500 million subscribers.
One of YouTube’s biggest creators has a new deal to promote Gemini and Google Health.
by Stevie Bonifield
Sep 2, 2026, 3:47 PM UTC
Photo: Victoria Sirakova / Getty Images
Stevie Bonifield
is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google . The deal will kick off with a video featuring Jimmy “MrBeast” Donaldson turning to Gemini for wilderness survival advice:
First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate three of the planet’s most unforgiving landscapes — the jungle, the desert, and the Arctic — using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead.
Google says Donaldson will also use a Fitbit Air in one of his upcoming challenges and appear in a Gemini campaign from Google. The deal comes a couple of months after Donaldson’s YouTube channel became the first to hit 500 million subscribers , and a recent Bloomberg report saying YouTube has been offering prominent creators deals to keep their content exclusive to its site as more creators strike deals with Netflix .
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- Stevie Bonifield
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