OpenAI to test visual ads during ChatGPT image generation

OpenAI is set to begin testing visual advertisements within ChatGPT in the U.S. later this month, specifically during image generation. These ads, which will initially roll out with a select group of advertisers, aim to showcase product inspiration, usage, or service experiences. With ChatGPT boasting 1.2 billion weekly users, advertising is seen as an additional revenue stream alongside paid plans. OpenAI will leverage existing adtech for conversion tracking, attribution, and brand suitability, while independent partners will evaluate ad safeguards without accessing private user conversations.

This report is the first to detail OpenAI's adtech stack for ChatGPT, including specific partners like Hightouch, Tealium, and LiveRamp for conversion tracking.