OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta (Alix Coutures/The Information)

OpenAI is actively expanding its advertising business within ChatGPT, implementing strategies such as reducing ad rates and targeting small and midsize businesses. The company is also bolstering its team by recruiting new talent from Meta, indicating a concerted effort to grow this segment despite its previous appearance as an afterthought compared to its model and tool development efforts.