OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads (Anzar Mehraj/Reuters)

OpenAI is testing "Sponsored Agents" with select US advertisers, allowing users to interact with business-sponsored agents and navigate to advertiser websites through ChatGPT ads. This initiative, announced by OpenAI, introduces AI-powered tools for advertisers and marks the beginning of testing these business-sponsored agents for user engagement.