HypeAuditor: OpenAI doubled its sponsored Instagram posts promoting ChatGPT from 61 in June to 122 in July, rising again to 141 in August, as it seeks new users (Business Insider)

OpenAI significantly increased its sponsored Instagram posts promoting ChatGPT, according to HypeAuditor. The number of posts doubled from 61 in June to 122 in July, and further rose to 141 in August. This surge in creator marketing efforts comes as OpenAI seeks new users and addresses growing AI safety concerns, as reported by Business Insider.

This report uniquely quantifies OpenAI's creator marketing spend, showing a doubling of sponsored Instagram posts from June to July, unlike other reports that focus on general AI marketing trends.