Orchestration is the new challenge for CX in the age of AI agents

The integration of AI agents presents a new challenge for Customer Experience (CX) orchestration, as human agents will increasingly collaborate with AI. This collaboration will be supported by real-time conversational intelligence and next-best-action recommendations, aiming to deliver a "Total Experience"—a unified model encompassing customer, employee, and AI-driven experiences. Tata Communications is developing solutions like Voice AI, AI Workers, and Total Experience Hub to facilitate this future.