Investigation: McDonald's is utilizing an AI pricing engine across nearly 14,000 restaurants to generate location-specific "optimal prices" for menu items (Waylon Cunningham/Reuters)

McDonald's is implementing an AI pricing engine across nearly 14,000 restaurants to determine location-specific "optimal prices" for its menu items. This artificial intelligence system is being utilized to guide menu pricing decisions throughout the U.S. and in various global markets, as reported by Waylon Cunningham for Reuters. The investigation highlights McDonald's increasing reliance on AI for strategic pricing adjustments.