Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed (New York Times)
Former DraftKings employees have revealed that the company utilizes machine learning to identify and target individuals likely to lose money with promotional offers. Concurrently, efforts aimed at flagging problem gamblers were reportedly shelved or suppressed. This information comes from a New York Times report, which cites a former DraftKings data analyst, Jayden Butts, who received a new assignment related to this practice about a year into his job.
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PublishedOffset at this time: UTC+0Sep 19, 2026, 17:45 UTC
IngestedOffset at this time: UTC+0Sep 19, 2026, 18:00 UTC
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- Sep 19, 2026, 17:45
- Ingested
- Sep 19, 2026, 18:00
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New York Times:
Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed — About a year into his job as a data analyst at DraftKings, Jayden Butts received a new assignment.