LLMs are the new advertising channel and not our bro anymore

Well, nature hates a vacuum.

LLMs are now getting the same treatment as search and social: marketers are moving in.

- LiveRamp just made it possible to track ad conversions inside ChatGPT

- Nudge raised $1.1M to measure product recommendations in AI chats at the SKU level

- DISQO is already running exposed-vs-control measurement on LLM responses

I don't think most people have realized what this means. For the last couple of years, we've treated AI assistants as neutral utilities. That's over

The infrastructure for measuring, optimizing, and of course monetizing AI conversations is being built right now.

Another funny thing - evebody has AI agens and they rely on them. Folks, your AI agents are not neutral - they still source data from chatGPT that is manipulated by brands.

AI assistant helps you make decisions but it is actually not your decision anymore. Tomorrow, it may also become a channel for sponsored recommendations.

The question is: who owns the relationship with your customer when the AI agent they're talking to is also a media buy?