How I Book 12 Web Design Meetings A Week With This Cold Email Strategy

There are a lot of web agencies doing email automation to land web design projects. They keep testing new email sequences every week, adding more follow ups, changing subject lines, and trying everything they can to increase their reply rate, but a lot of them still struggle. I was in the exact same position until I completely changed my strategy.

The biggest change wasn't the sequence itself, it was the way I approached outreach. Instead of sending generic emails talking about my agency or asking if they needed a new website, I started pointing out specific issues with their current website.

Now I use a tool called Swokei. It basically finds businesses in any industry or location, analyzes their websites, and turns issues like outdated design, unstructured layouts, slow loading speeds, poor mobile optimization, and SEO problems into personalized outreach emails. Not boring reports that business owners don't care about, but actual emails explaining what could be improved and why those issues could be hurting their business.

This approach has given me a much higher reply rate because every email is relevant to the business I'm contacting. Instead of trying to convince someone they need a website, I'm showing them exactly what could be improved on the one they already have.

Another reason I like targeting businesses that already have websites is because the actual project becomes much easier. They already have a logo, branding, content, and information about their business, so instead of starting from scratch I'm simply taking what they already have and turning it into a faster, more modern, and better version.

This strategy has worked really well for me and has made getting web design clients much more predictable. I'm curious, how are you guys doing outreach for your agency these days?