Simile, which offers "agentic twins" of real people to assess companies' products, brands, and services, raised $200M led by Greenoaks at a $2B valuation (Sri Muppidi/New York Times)

Simile, a fast-growing start-up, recently raised $200M in funding, led by Greenoaks, achieving a $2B valuation. The company specializes in offering "agentic twins" of real people to assess various aspects of companies' products, brands, and services. Simile claims to provide accurate insights to businesses by surveying millions of A.I.-generated consumers, as reported by Sri Muppidi for the New York Times.