Meta debuts its Muse AI agent. Will consumers trust it?

Meta has launched Muse, a new personal AI agent designed to assist U.S. consumers with daily tasks, marking its most significant venture into consumer AI. This launch follows closely after an $18 billion multistate settlement regarding social media consumer harms. Meta faces a challenge in building consumer trust, given its history of privacy-related issues, including settlements with the FTC in 2011, 2019, and charges in 2023 for violating a privacy order.

Unlike previous Meta product launches, Muse debuts shortly after an $18 billion settlement and amid ongoing privacy concerns, posing a unique trust challenge for the company.