People will use AI to find products but not to buy them yet. What closes that gap?

A significant gap exists in AI adoption: users readily employ AI for product discovery and comparison but hesitate to allow AI agents to complete purchases. This "trust gap," identified by PwC, stems from a reluctance to delegate judgment, not technical hurdles. While one-click checkout is simple, entrusting an AI with purchasing decisions introduces risks like misinterpreting return policies or ordering errors. The key challenge is accountability for mistakes, as users are unwilling to untangle AI-generated problems alone, especially for high-value transactions.