OpenAI says it will begin testing a visual ad format in ChatGPT later in October in the US, displaying clearly labeled visual ads while users generate images (Mayank Parmar/BleepingComputer)

OpenAI is set to introduce a new visual ad format within ChatGPT, with testing scheduled to commence later this month in the US. These clearly labeled visual advertisements will be displayed to users specifically during the image generation process. This move signifies an expansion of OpenAI's advertising strategies within the ChatGPT platform, integrating ads into the user experience when creating images.