I created an interactive digital avatar of myself — and you can talk to it

Synthesia, a video-generation startup, created an interactive virtual avatar of its head of corporate affairs, Alexandru Voica, to answer press questions. This development was seen as a significant advancement in AI use for PR. Synthesia, based in the U.K. and with a New York office, is a prominent digital avatar startup, alongside companies like D-ID, HeyGen, and Colossyan. The company achieved a $4 billion valuation earlier this year and reported over $100 million in ARR last year.

Unlike earlier AI applications in PR, this interactive avatar moves beyond text generation to directly handle press inquiries, marking a new stage in AI-powered communication.