OpenAI expands ChatGPT ads with Sponsored Agents

OpenAI is expanding its ChatGPT ad offerings with new AI-powered experiences designed to make advertising more useful for people and easier for businesses. Starting today, businesses using HubSpot can connect a ChatGPT Ads account to create ads, track performance, and follow up on leads directly within HubSpot. Additionally, US-based Shopify merchants can now use the new ChatGPT Ads app in the Shopify App Store to manage campaigns, with international availability planned for September 23 in markets where ChatGPT Ads are available.