Amazon partners with OpenAI to let Amazon DSP users run ads in ChatGPT in a pilot program limited to the US; in August, OpenAI said ChatGPT Ads hit $1B in ARR (Peter Adams/Marketing Dive)

Amazon has partnered with OpenAI to allow Amazon DSP users to run ads within ChatGPT. This pilot program is currently limited to the US. The conversational ads inventory will be available as a managed service through Amazon DSP, though OpenAI will manage the ad placement via its own systems. This collaboration follows OpenAI's announcement in August that ChatGPT Ads had reached $1 billion in annual recurring revenue (ARR).