Perplexity added a buy button and your checkout flow isn't ready for it

Perplexity recently introduced a buy button, enabling direct purchases without requiring users to visit a product page. This development highlights a growing trend towards agentic buying, particularly in B2B sectors. The integration of this assumption into data models could significantly impact platforms, favoring those built API-first over those retrofitting for such capabilities. Many teams may not yet recognize this shift, but its implications for checkout flows and data models are already becoming apparent.