TikTok rolls out an AI shopping assistant and one-click checkout

TikTok has introduced an AI shopping assistant and a new in-app checkout feature, allowing users to purchase directly from brands. This initiative follows the launch of TikTok Shop in the U.S. in September 2023. Market research firm eMarketer projects TikTok Shop to generate approximately $15.8 billion in U.S. sales by 2025, accounting for about 18% of the total U.S. social commerce market.

This move marks TikTok's first integration of an AI shopping assistant and one-click checkout, unlike its previous U.S. TikTok Shop launch that focused on direct brand sales.