a client told me my strategy deck sounded like every other strategy deck, and they were right

A consultant found that using AI for first drafts led to generic strategy documents, despite the AI being fast and seemingly accurate. A long-term client pointed out that a positioning document felt generic, prompting the consultant to compare it with older, pre-AI work. The older documents contained unique opinions and risky calls, which were absent in the AI-generated drafts. The consultant realized that AI provides an "average" output, which is not what clients pay for. Now, the consultant uses AI's initial response as a baseline to argue against, forcing the AI to produce more distinct content.

This consultant's experience highlights how AI-generated content, while efficient, often produces generic outputs compared to human-crafted documents with unique insights.