Anthropic’s best AI model struggles to attract users as cheaper tools thrive

Anthropic's annualized revenue reached $65bn in July, up from $47bn in May, with Q3 expected to be profitable. They boast 6,000 customers spending over $100,000 annually. Meanwhile, OpenAI's annualized revenue surpassed $40bn, boosted by the July launch of GPT 5.6. Despite this growth, Anthropic's Fable 5 model struggles with only 8.0% of model spend, while Opus 4.8 leads with 28.0%, suggesting that Fable's cost may hinder its adoption.