Sonos opens its platform to third-party AI assistants, upgrades Sonos 27voice assistant with an in-house LLM, and plans to let users create their own AI agents (Chris Welch/Bloomberg)

Sonos is opening its platform to third-party AI assistants and upgrading its Sonos 27voice assistant with an in-house LLM. The company also plans to allow users to create their own AI agents. This move, as stated by Chief Executive Officer Tom Conrad, aims to reposition Sonos beyond just a speaker brand, indicating a strategic shift towards a broader AI-integrated ecosystem.