Sources: some of Nvidia's top customers have been told that prices will jump 15%+ on systems, including Vera Rubin and Grace Blackwell, starting in early 2027 (Bloomberg)

Nvidia's top customers have been informed that prices for systems, including Vera Rubin and Grace Blackwell, are expected to increase by over 15% starting in early 2027. This price hike will affect servers containing Nvidia's artificial intelligence chips, according to sources cited by Bloomberg. The adjustment indicates a significant change in pricing strategy for Nvidia's advanced AI hardware.