I build and test Claude Skills for digital professionals - SEO, SMM, AI visibility, general marketing. Here's my current stack.

Hey folks. This is year 11 for me in digital marketing + coding, and I've come a long way: from stitching reports out of a dozen analytics platforms into one dashboard held together by a mess of webhooks and a Telegram bot (lol), to a fully automated analytics and reporting process running through Claude. Wanted to share what that looks like now and put together a ranking of the Claude Skills that currently form my foundation.

Worth saying up front: I'm not going to drop links here - no interest in shilling anyone's platform. Instead I'll explain what each skill does and why it exists, so you can go build or find the best option for yourself.

1) Skills you build by hand, starting from your own workflow

This is my first and most important point, because your individual project architecture is what determines the shape of the output you actually get. My functional list:

- Cross-database metric validation skill. Exists so that metrics coming from different data providers get interpreted correctly in reports instead of quietly meaning different things in the same table.

- Claude model router. Exists to decide which model handles which task. You don't need the biggest, most expensive model for routine work, so I manage token load by juggling models per task type.

- Scheduled-task operator skill. Exists to tell me when a task has stalled and isn't running for whatever reason. This is one of the most critical ones, because one process failing quietly can drag a whole chain of dependent processes down with it.

- Stop-skill. Exists to warn me every single time before a message or report gets auto-sent to a client chat. Yes, I know this somewhat breaks the whole vibe of automating processes, but experience (mostly the bitter kind) says it's sometimes better to check things with your own eyes before they go out.

2) Claude Skills from official / professional data providers (SEO, SMM, AI visibility, general marketing)

This list is a few data providers that were among the first to ship automated data-integration solutions via MCP servers and AI-readable API docs, and that are now building their own Claude Skills libraries.

- SE Ranking Claude SEO Skills. Basically a GitHub repo with a stack of a few dozen SEO skills aimed at "super user" usage of the SE Ranking MCP. Covers content briefs, AI search share of voice, page intelligence, structured data, drift monitoring, SXO diagnostics, competitive analysis, and so on.

- Metaflow Anthropic Claude Skills. Technical SEO AI crawler audit, keyword research & intent mapping, SEO content brief builder, competitor SERP & content gap analyzer, on-page SEO/AEO optimization, BOFU SEO/AEO strategy, etc.

- Planable social media skills for Claude. Worth noting that Planable builds an SMM platform for automating social workflows, so their skills work on two levels at once: task scheduler and SMM data source. The ones I actually use: draft a post batch, pending approvals roundup, monthly performance summary, content calendar audit, cross-client metrics overview.

- Explainer Graphic Claude Skill. You give it a concept (anything that's hard to explain in words alone) and it turns it into an HTML explainer with simple analogies, visual steps, and short sections that are easy to follow.

- Workflow Visualizer Claude Skill. Turns a process, business system, or operating setup into an interactive visual map. Phases, triggers, components, connected tools - showing how they fit together instead of just listing what they are.

I'd say this list covers about 80% of my workflow right now. The other 20% is stuff I'm still testing, skills I pull in only when a complex niche project calls for it, and things I build myself but haven't promoted to permanent tooling.

Curious what you all think, and what you'd add to make this list better. I definitely wouldn't claim I'm at the peak of my skill stack - something new and interesting shows up basically every day. I'm trying to keep pace with how fast Claude is developing, but that's getting harder, because the thing is unstoppable.